Real Client Story · Expired to Sold
From 112 Days on Market to Contract in 28 Days: The Thornton Property
When the Thornton family first called me, they were exhausted. Their home, a three-bedroom craftsman with a fantastic ridge view near Waynesville, had sat on the market for 112 days with their previous agent. They'd had a handful of showings, one lowball offer they'd rejected, and zero traction. They were seriously considering pulling the listing and renting the property instead.
In our first conversation, I asked them to walk me through everything their previous agent had done. The marketing plan had been minimal: MLS listing, a lockbox, and weekly email updates. The photos were taken on a phone. The price had been set based on what the sellers needed to net, not what the market supported. Nobody had ever followed up with the buyers who toured but didn't offer.
Before we relisted, we took three weeks to make targeted changes. We had a professional photographer capture the home on a clear morning when the ridge view was at its best. We brought in a stager for a half-day session focused on the main living area and the back deck. We adjusted the price down 6.5% to a number that aligned with the most recent comparable sales. And I personally called the agent from every showing that hadn't resulted in an offer, two of them said the price was the issue, exactly confirming what we suspected.
We relisted on a Thursday. By Saturday, we had four showing requests. By the following Wednesday, we had two offers. The Thorntons accepted one above asking price and closed 28 days later.
112 Days → 28 Days to Contract
Sold Above New List Price
Professional Photos + Staging
Strategic 6.5% Price Reset
Names changed for privacy. Story shared with seller permission.